You Have To Sell Your Business Blog Posts
If all you do is write great content people will find your blog. Eventually. That’s just how powerful business blogging is when it comes to search engine optimization (SEO).
But there’s more to it than that. You’ll need to market and promote your blog, and learn some of the technical details of how to do so.
The most important element to attracting readership is the blog post title.
Hendry Lee does a nice job of explaining the importance of blog post titles but doesn’t go into details on how to write a great blog post title.
It’s not easy. It takes practice and some learning. And experimentation. What might work well for one audience might not be as effective for another.
My key suggestion: Write blog post titles that sell the blog post.
Your content isn’t a sales pitch, but your blog post title has to be.
Brian Clark at copyblogger has two posts you should read and bookmark for future reference:
First off, both of those headlines absolutely sell those posts. Secondly, the list of good headline samples will give you a great starting point.
There’s still more though. Although lots of bloggers use list and how-to formats for their blog posts, they remain the most popular types of posts online. Brian’s given you some great alternatives above, but lists and how-to posts still rule the day. Check out:
- How to Write a Killer �How To� Article That Gets Attention
- 7 Reasons Why List Posts Will Always Work
Aside from list and how-to posts and headlines, my personal favorites include:
- See How Easily You Can [desirable result]
- The Secret of [blank]
- Little Known Ways to [blank]
- Here�s a Quick Way to [solve a problem]
Great blog post titles will encourage people to:
- Click on them in search results
- Read the full post and pay closer attention
- Click into other posts on your blog
- Contact friends, family, associates about your blog post
- Subscribe to your blog
Blog post titles need to be like great salespeople and sell your blog posts.
Tags: blogs, weblogs, business blogs, business blogging, corporate blogs, corporate blogging, blog post titles, blog headlines, writing a blog, blog writing, copyblogger, brian clark
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