Who Said Corporate Blogs Need to be Boring?

When you first start a business blog, you might think the best thing to do is talk about yourself and your business. Your accomplishments. Your services. Why you’re great.

Eh…OK, that’s not necessarily terrible, but blogging isn’t really the place for that. It’s not about you. It’s about everyone else around you. It’s about the audience/community you want to develop.

So then you might say, “Let’s blog about our industry, with news, insight, etc.”

Absolutely. Makes total sense. Now we’re on the right track.

But could that get boring? Can we take it a step further?

Over at chilibean there’s mention of a blog by Quicken Loans called WHAT’S THE DIFF.

It’s tagline is wonderful: Exposing the gap between average and excellence.

Well I’m excellent, and so are you…so let’s take a look at what this blog is all about!

On the WHAT’S THE DIFF site they write:

THE DIFF blog is all about the things that make the difference in business and in life. Most of the time, it’s the little things. But every so often it’s something really big. At Quicken Loans, our team members cite “the ability to make a difference” as the biggest key to their job satisfaction. We consider this one of the most important facets of our company and corporate culture. So, we decided to search the planet for things that make a difference. Everyday, we want to celebrate those that make a difference and call out those that don’t. It’s that simple.

Quicken Loans is using THE DIFF as a platform to speak about their company’s culture and values. It helps give you an inside look at the people who work there, and by extension gives you a very good impression of the company. This approach - where you’re not blogging specifically about your industry - can be very effective and a lot of fun. It’s a very “hands off” approach to marketing/sales but if your brand can be associated with great values, your business will benefit.

Tags: branding, advertising, quicken loans, business blogging, corporate blogging, business blogs, corporate blogs