Easton Ellsworth at Business Blogwire points us to a report published by Edelman on the value of blogging on an international scale.

If you don’t think the world is paying attention to blogs, you’re dead wrong. In fact, Steve Rubel points out in his summary of the report that 74% of Japanese read blogs. In the US, it’s 27%. And it would seem in Asia it’s influencers that read blogs, which means those blogs are having more impact on the mainstream.

Although I’m curious why they didn’t look at blogging in Canada (don’t worry, I’m not offended) the report is a great summary of blogging overall, and how it can play a huge role internationally. Tons of small businesses and entrepreneurs work internationally, so this report shouldn’t just be taken into consideration by big, multinational organizations.

Tags: business blogwire, business blogging, business blogs, weblogs, edelman, steve rubel