The 5 Factors That Guarantee Business Blog Success
Northeastern University recently released a study on business blogging, coming up with 5 factors of success for business blogging.
Those 5 factors include:
All of these are critical points of interest for anyone thinking about starting a business blog.
One idea I would propose is a group business blog where multiple contributors are involved. Even a small business with 5 employees can pull this off; get all 5 employees blogging regularly — that shows culture, obvious transparency, and creates dialogue. The time factor (of being too busy) is less of an issue because there are multiple people responsible for blogging, and with each unique voice you’re bound to get a ton of entertaining content and see real personalities shine forth.
Back to the report — they interviewed a bunch of business bloggers and highlight the success factors for a number of great business blogs, including:
- SuccessFactors
- Stonyfield Farms
- Stone Creek Coffee
- Mississippi Hospital Association
- Gourmet Station
- Conference Calls Unlimited
- BzzAgent
Go check out the report on business blogging then come on back and see what Business Blogs Now can do for you!
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Tags: business blog, weblog, business blogging, corporate blog, corporate blogging, blog success, great business blogs, business strategy, online marketing