Re-Use Existing Material for Blog Content

Over the years, many of us in business create content. It might be proposals, business plans, ideas on a scrap of paper, speeches, workshop notes, etc.

Becky McCray points out that you can re-use previously written content for blog posts.

“I dug through my files of newsletters and articles I had written, workshops and handouts I had developed. There it was! Useful information I had shared with others once and then just filed away.”

It makes total sense. Don’t use the content verbatim, it probably won’t make sense in a blog post format anyway. Instead:

• Update the content. Now is a great time to update the content with fresher information, additional resources, etc.
• Re-work the content into blog post format. Make sure the style, length and format of the content is blog-appropriate. For example, an article for a business magazine may be a bit dry or long, whereas in your blog you want to add some personality and keep things shorter.
• Link to other posts / sites. You may have older posts you can link to (always a good idea) and other blogs you want to link to as well.

Blogging is a commitment, but you might be sitting on a treasure trove of valuable content to get started right away!

Tags: blogs, weblogs, blog writing, business blogging, business blogs, corporate blogs, corporate blogging, copywriting, writing blogs