Ann Handley at Marketing Profs Daily Fix Blog has summarized 7 Steps to Better Business Blog Posts.

These tips are good for business bloggers and non-business bloggers alike. There are some key fundamentals in there that are always worth remembering.

I’d say the one most often overlooked by business bloggers is #6 - Be active in your own conversation.

Many business bloggers look at blogging as a one-way publishing tool, but it can be so much more. Once you start to engage your audience by responding to comments and encouraging discussion on your business blog, you’ll turn an audience into a community, and turn passive watchers/listeners into evangelists.

Tags: business blogs, corporate blogs, business blogging, corporate blogging, how to blog, ann handley, marketing profs