Chuck Newton is a lawyer. And no, this isn’t the start of a lawyer joke.

Chuck Newton is a blogger.

And Chuck Newton gets it.

He recently wrote, “Simply put, blogging is the process of branding, and branding is what you need.”

That’s the first sentence in his blog post titled, Blogging Is Branding..And Branding Is Important For Business. Very true, Chuck.

What Chuck has come to realize about branding is that it can be very effectively done via blogging. And it’s not just for big business. On the contrary, I’d argue that a small business, solopreneur or at-home business person can stand out amazingly from the crowd (of other small businesses and big businesses) via blogging.

Chuck clearly sees the value of branding for law firms, and his understanding can easily extend to numerous other industries.

Tags: chuck newton, law blogs, blawgs, blogging, weblog, business blogs, business blogging, corporate blogs, corporate blogging, small business