Business Blog

Brian Brown has a great post titled, The most overlooked benefit of business blogging.
In a nutshell, Brian explains that through blogging for your business you’re able to look at things anew. The act of blogging encourages (forces?) you to rethink old ideas, examine bits of your business that may be lying dormant, and tackle problems. […]

Over the years, many of us in business create content. It might be proposals, business plans, ideas on a scrap of paper, speeches, workshop notes, etc.
Becky McCray points out that you can re-use previously written content for blog posts.
“I dug through my files of newsletters and articles I had written, workshops and handouts I had […]

If all you do is write great content people will find your blog. Eventually. That’s just how powerful business blogging is when it comes to search engine optimization (SEO).
But there’s more to it than that. You’ll need to market and promote your blog, and learn some of the technical details of how to do so.
The […]

If your business blog is bland or full of corporate speak then it will fail.
Blogs are ultimately conversations - conversations you’re having with everyone that’s invested in your business: customers, vendors, employees and potential customers.
Have you ever put someone to sleep at a dinner party conversation? What about a corporate presentation? Let’s hope not!
A successful […]

Content is critical when it comes to business blogging. That should go without saying, but we’ll say it anyway.
But there’s more to business blogging than great content. You might have the best content in the world but if no one can find it you might be speaking into a blackhole. The same principle holds true […]