Business blogging might not be suited for every business in every industry. But with a bit of creativity and thought, you can find lots of value in corporate blogging across many industries.

Take health professionals as an example. They’re blogging in increasing numbers, and there’s even a book written specific to the industry by Dale Hunscher titled, Business Blogging For Health Professionals.

And on December 11, 2006 there will be the first-ever conference on business blogging for health professionals in Washington, DC. Check out the information on the Healthcare Blogging Summit 2006.

The benefits of blogging for health professionals are similar to those gained by others. Each industry might initially say, “I don’t see the value,” but with a bit more education and guidance it becomes obvious.

Dale writes a good post titled Why a Business Blog? Again, he’s speaking to health professionals but the reasons apply across the board:

…business blogging is much more: it is a state-of-the-art medium for professional communication that empowers you to build a professional practice and enhance your reputation in your field.

Reasons to blog:

1. Exchange ideas, insights, techniques, and horror stories with others in your profession.
2. There is no faster or easier way to build a website for your professional practice.
3. Show off your knowledge, skill, and compassion for future employers to see.
4. Buiild credibility with your current and future clientele.
5. Give your patients or clients a 24/7/365 way to benefit from your professional wisdom and skills.

I suspect we’ll see more and more industries get onboard with blogging, creating niche content, holding conferences (or unconferences!) and generally uniting to explore the value of corporate blogging for themselves.

Tags: business blogging, business blogs, corporate blogging, corporate blogs, dale hunscher, health professionals, healthcare blogging summit, health blogging